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Getting It Right the First Time: How Innovative Companies Anticipate Demand Book

Getting It Right the First Time: How Innovative Companies Anticipate Demand
Getting It Right the First Time: How Innovative Companies Anticipate Demand, , Getting It Right the First Time: How Innovative Companies Anticipate Demand has a rating of 2.5 stars
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Getting It Right the First Time: How Innovative Companies Anticipate Demand, , Getting It Right the First Time: How Innovative Companies Anticipate Demand
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  • Getting It Right the First Time: How Innovative Companies Anticipate Demand
  • Written by author John Katsaros
  • Published by Greenwood Publishing Group, Incorporated, February 2005
  • Katsaros and Christy are principals at a Silicon Valley-based marketing research and consulting company. They argue that doing research up front in the planning process is an essential part of bringing innovative new products to the market, but is general
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Book Categories

Authors

Ch. 1Face off : skating to where the puck will be1
Ch. 2Anticipating change : the case for savvy planning13
Ch. 3Looking at the future29
Ch. 4Knowing where and how to move45
Ch. 5Big plays69
Ch. 6Finding the future81
Ch. 7Positioning for change97
Ch. 8Segmentation : finding your killer application115
Ch. 9Finding the next big thing133


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