Reviews for Getting It Right the First Time: How Innovative Companies Anticipate Demand

The average rating for Getting It Right the First Time: How Innovative Companies Anticipate Demand based on 2 reviews is 2.5 stars.

Review # 1 was written on 2014-07-21 00:00:00 Albert Roitfarb Good for starters. Basic understanding of branding is not required to understand this book. It can be read by any one in the profession of advertising, Public Relations, Brand development and allied things. It was a good read without doubt. And examples were totally Indian so it's easy to understand for a student as well.

Review # 2 was written on 2014-07-25 00:00:00 Maurice Sims Considering this book is from 2004, it is a good read for looking at tech in hindsight. Makes one understand why divergence is the key to evolution of tech & mankind. But is too critical of convergence. Yes, there have been numerous failures trying to converge certain products/technologies together. But the 0.1% that have succeeded have been phenomenal. IPhone, phone-video-calls, wechat-like superapps, hell even a McCafe. I feel its about getting the right things together to create products that people will find indispensable. A current Amazon would be a very good case study for the authors.