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Introduction 1
Rule #1: Understand Why Employees Come and Why They Stay 9
Rule #2: Play “Win-Win” with Your Employees (and Allow Them to Be All They Can Be for Self and Company) 21
Rule #3: Cultivate Leadership, Not Management, and Know the Difference! 33
Rule #4: Provide Ample and Appropriate Resources 41
Rule #5: Demand Contribution; Be Worthy of Receiving It 49
Rule #6: Applaud Effort; Reward Contribution 61
Rule #7: Cheerlead; The “Magic” of M&Ms 71
Rule #8: Build a Workplace on a Foundation of Respect 81
Rule #9: Cultivate the Risk-Trust Dynamic 91
Rule #10: Make Room for Fun in the Workplace (Nurture Lightheartedness/Levity) 101
Rule #11: Create Opportunities for Employee “Alignment” with Vision, Values, and Mission 109
Rule #12: Understand Human Capital 119
Rule #13: Treat Employees as “Volunteers” 129
Rule #14: Know Your Culture 139
Rule #15: Understand the Nature of Change and Prepare Your Employees to Embrace It 153
Rule #16: Cultivate Organizational Ethics; Demand and Reward Ethical Behavior 165
Rule #17: The Last and Overarching Rule: Tell the Truth! (and a Few Action Items to Grow On) 177
Index 189
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