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Book Categories |
| Ch. 1 | Introduction to New-Product Development | 1 |
| Ch. 2 | New Product Strategies | 17 |
| Ch. 3 | Proactive New Product Development Process | 36 |
| Ch. 4 | Market Definition and Entry Strategy | 78 |
| Ch. 5 | Idea Generation | 117 |
| Ch. 6 | An Overview of the Design Process | 164 |
| Ch. 7 | Customer Measurement - A Review | 176 |
| Ch. 8 | Perceptual Mapping: Identification of Strategic Benefits | 201 |
| Ch. 9 | Customer Needs and Perceptual Mapping: Methods and Procedures | 222 |
| Ch. 10 | Strategic Product Positioning and Customer Preferences | 253 |
| Ch. 11 | Benefit Segmentation and Product Positioning | 281 |
| Ch. 12 | Estimating Sales Potential: "What-If" Analysis | 299 |
| Ch. 13 | Designing for Quality | 333 |
| Ch. 14 | Integrated Design: Case Examples | 385 |
| Ch. 15 | Ad and Product Testing | 424 |
| Ch. 16 | Pretest Market Forecasting | 449 |
| Ch. 17 | Test Marketing | 494 |
| Ch. 18 | Launching the Product | 530 |
| Ch. 19 | Managing through the Life Cycle | 558 |
| Ch. 20 | Organizing for Innovation | 601 |
| Ch. 21 | Customizing the New-Product Development Process | 630 |
| Ch. 22 | New-Product Development Revisited | 649 |
| Bibliography | 667 | |
| Index | 693 |
| Price | Condition | Delivery | Seller | Action |
| $176.21 | Digital |
| WonderClub |
John D Elmstedt Jr
reviewed Design and Marketing Of New Products on April 17, 2013 Design and Marketing Of New Products
Comprehensive but felt very long. It might not be actually that long (I'd have to see a physical copy) but it started on the wrong foot when my Kindle told me it would take 15+ hours to read it. If you're going to do personas, this book will be perfect. I wasn't 100% convinced about personas (versus user stories, roles, job stories, and more) before reading and I don't know if my position has changed. A lot of the book feels geared towards large organisations. My project shifted in another phase, without properly defined personas, so the book felt tedious at this point. I ended up skimming the rest. I feel bad but last year I didn't meet my book goal because I refused to move onto a new book until I finished a bad one (The Great Game of Business).
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Add Design and Marketing Of New Products, A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. Revision of over 75% of the book ... offers a managerial focus - wit, Design and Marketing Of New Products to the inventory that you are selling on WonderClubX
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Add Design and Marketing Of New Products, A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. Revision of over 75% of the book ... offers a managerial focus - wit, Design and Marketing Of New Products to your collection on WonderClub |