Reviews for Design and Marketing Of New Products

The average rating for Design and Marketing Of New Products based on 2 reviews is 5 stars.

Review # 1 was written on 2013-11-25 00:00:00 Heskett Dave This book was entirely too long for the information it contained. It is roughly 750 pages, but it could have been summed up in about 200 pages. Other than that, it does contain good information about creating and using a customer persona.

Review # 2 was written on 2013-04-17 00:00:00 John D Elmstedt Jr Comprehensive but felt very long. It might not be actually that long (I'd have to see a physical copy) but it started on the wrong foot when my Kindle told me it would take 15+ hours to read it. If you're going to do personas, this book will be perfect. I wasn't 100% convinced about personas (versus user stories, roles, job stories, and more) before reading and I don't know if my position has changed. A lot of the book feels geared towards large organisations. My project shifted in another phase, without properly defined personas, so the book felt tedious at this point. I ended up skimming the rest. I feel bad but last year I didn't meet my book goal because I refused to move onto a new book until I finished a bad one (The Great Game of Business).