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Book Categories |
| Ch. 1 | Customers are assets | 1 |
| Ch. 2 | The value of a customer | 13 |
| Ch. 3 | Customer-based strategy | 41 |
| Ch. 4 | Customer-based valuation | 79 |
| Ch. 5 | Customer-based planning | 109 |
| Ch. 6 | Customer-based organization | 137 |
| App. A | Estimating customer lifetime value (CLV) | 167 |
| App. B | Impact of retention on share and profits | 179 |
| App. C | Value of customer base | 183 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Thomas Mededma
reviewed Managing customers as investments on December 08, 2009 Managing customers as investments
Looking up for 4Ps model was my main reason why I have read this reference book, it has a comprehensive analysis for the basic concept of marketing mix.
Very recommended for postgraduate students who are planning to conduct a research on marketing mix
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Add Managing customers as investments, What's a customer really worth? Can you find out, without endlesslycomplex modeling? And once you know, what should you do with thatknowledge? Managing Your Customers as Investments has the answers.You'll learn simple ways to get reliable customer value i, Managing customers as investments to the inventory that you are selling on WonderClubX
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Add Managing customers as investments, What's a customer really worth? Can you find out, without endlesslycomplex modeling? And once you know, what should you do with thatknowledge? Managing Your Customers as Investments has the answers.You'll learn simple ways to get reliable customer value i, Managing customers as investments to your collection on WonderClub |
