Reviews for Managing customers as investments

The average rating for Managing customers as investments based on 2 reviews is 4 stars.

Review # 1 was written on 2018-05-07 00:00:00 Edward Goeringer I will probably read again. Great concepts with a lot of fluff.

Review # 2 was written on 2009-12-08 00:00:00 Thomas Mededma Looking up for 4Ps model was my main reason why I have read this reference book, it has a comprehensive analysis for the basic concept of marketing mix. Very recommended for postgraduate students who are planning to conduct a research on marketing mix