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Book Categories |
| Introduction | 1 | |
| 1 | The Law of Expansion | 9 |
| 2 | The Law of Contraction | 17 |
| 3 | The Law of Publicity | 25 |
| 4 | The Law of Advertising | 33 |
| 5 | The Law of the Word | 39 |
| 6 | The Law of Credentials | 49 |
| 7 | The Law of Quality | 57 |
| 8 | The Law of the Category | 65 |
| 9 | The Law of the Name | 73 |
| 10 | The Law of Extensions | 79 |
| 11 | The Law of Fellowship | 89 |
| 12 | The Law of the Generic | 97 |
| 13 | The Law of the Company | 105 |
| 14 | The Law of Subbrands | 113 |
| 15 | The Law of Siblings | 119 |
| 16 | The Law of Shape | 129 |
| 17 | The Law of Color | 135 |
| 18 | The Law of Borders | 143 |
| 19 | The Law of Consistency | 153 |
| 20 | The Law of Change | 159 |
| 21 | The Law of Mortality | 165 |
| 22 | The Law of Singularity | 171 |
| Index | 173 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Abraham Guerra
reviewed The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand on January 11, 2019
The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
Truly awful. Desperately needs modernising, makes a lot of claims and predictions that have now been proved false, in a very meandering and over-thought way. Gems such as, you won't win unless you're first to the market and citing Yahoo! Search being the world's biggest search engine as the example, saying Amazon will never be successful expanding beyond books and music...Conveniently uses examples of things that prove his points and ignores ones that don't. Also packed with contradictions and pointless information such as the different prices of AOL packages from years ago.
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