Reviews for The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

The average rating for The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand based on 2 reviews is 2.5 stars.

Review # 1 was written on 2020-06-28 00:00:00 Adam Sant Basics but immutable to impact your audience in every way possible.

Review # 2 was written on 2019-01-11 00:00:00 Abraham Guerra Truly awful. Desperately needs modernising, makes a lot of claims and predictions that have now been proved false, in a very meandering and over-thought way. Gems such as, you won't win unless you're first to the market and citing Yahoo! Search being the world's biggest search engine as the example, saying Amazon will never be successful expanding beyond books and music...Conveniently uses examples of things that prove his points and ignores ones that don't. Also packed with contradictions and pointless information such as the different prices of AOL packages from years ago.