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Introduction | ||
1 | Everybody's Problem: An Uneven Playing Field | 1 |
2 | The Other Problem: Price Discrimination | 5 |
3 | The Big Picture | 10 |
4 | Attitude Adjustment | 14 |
5 | The Juggler | 17 |
6 | If You Haven't Got a Plan, You Haven't Got a Prayer | 19 |
7 | Divide and Conquer | 23 |
8 | The Wholesale Truth, and Nothing But | 26 |
9 | Who Needs a Middleman? | 31 |
10 | Auto Financing 101 | 37 |
11 | The Fine Art of Shopping Without Buying | 45 |
12 | Here Today. Here Tomorrow? | 52 |
13 | Saturn: A Different Kind of Deal | 60 |
14 | One-Price, "No-Dicker" Dealers: Oasis or Mirage? | 64 |
15 | Learn the Cost or Pay the Price | 69 |
16 | Timing Is Money | 83 |
17 | The Games Salesmen Play | 90 |
18 | Back-End Options: Just Say No | 95 |
19 | Are Extended Warranties Warranted? | 101 |
20 | Choosing Your Dealer Finalists | 106 |
21 | Showtime! | 116 |
22 | The Leasing Alternative: Breaking the Language Barrier | 129 |
23 | There Must Be an Easier Way! | 146 |
24 | Resisting the Final Temptation | 153 |
25 | Call 1-800-288-1134 | 157 |
26 | The Executive Summary | 163 |
Appendix | 167 |
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