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Introduction 2
Chapter 1 SUCCESS YOU CAN BELIEVE INAND EMULATE 6
Getting down to business may be passé.
Getting up to politics could be the wave of our future.
Chapter 2 BE COOL 16
The indispensable quality of a leader whose decisions
and actions can change people's lives is his coolhis calm rationality,
steadiness under pressure, and ability to stay on message and
control strong emotions.
Chapter 3 BE SOCIAL 58
Businesslike politicsis extremely personal.
Chapter 4 BE THE CHANGE 104
Impermanence rules the universe.
Those who resist change resist reality and life itself.
Epilogue 144
Sources 148
Index 156
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Add Barack, Inc: Winning Business Lessons of the Obama Campaign, Barack Obama's campaign didn't just make history: it teaches lessons that every business can profit from. The Obama campaign was brilliantly planned, strategized, and executed, and built to drive home a powerful, consistent core value proposition: the pro, Barack, Inc: Winning Business Lessons of the Obama Campaign to the inventory that you are selling on WonderClubX
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Add Barack, Inc: Winning Business Lessons of the Obama Campaign, Barack Obama's campaign didn't just make history: it teaches lessons that every business can profit from. The Obama campaign was brilliantly planned, strategized, and executed, and built to drive home a powerful, consistent core value proposition: the pro, Barack, Inc: Winning Business Lessons of the Obama Campaign to your collection on WonderClub |