Reviews for Culture and positioning as determinants of strategy

The average rating for Culture and positioning as determinants of strategy based on 2 reviews is 4 stars.

Review # 1 was written on 2015-09-21 00:00:00 Phillip Kelly Very insightful and I am only 1/4 of the way through the book.

Review # 2 was written on 2016-12-25 00:00:00 Ronan Mcloughlin Looking up for 4Ps model was my main reason why I have read this reference book, it has a comprehensive analysis for the basic concept of marketing mix. Very recommended for postgraduate students who are planning to conduct a research on marketing mix