Reviews for Marketing Management in der Ernährungsindustrie

The average rating for Marketing Management in der Ernährungsindustrie based on 2 reviews is 3.5 stars.

Review # 1 was written on 2010-05-01 00:00:00 Victor Cherdsuriya This is the kind of textbook that gives the whole genre a bad name. Although the basic information here is good, the presentation is as dry as a mouthful of chalk dust. The book smacks of multiple editions and updates. Some of the marketing examples used are clearly new (digital technologies, emerging markets, etc.) whereas some of them are quite dated. Thus, the book winds up feeling like a room that has been too-often re-painted and is now beginning to creak and crack with the wearing through of the various layers. At the end of the day, the language and approach is simply too sterile. I know this is written for graduate students, but don't you think that MBA's might still enjoy a book that is written in an entertaining and fresh way? In the end, this is not terrible, but it's not good either. I am relatively confident that there are better ways to learn about the four P's and the four C's of marketing.

Review # 2 was written on 2016-04-03 00:00:00 Adam Pinto Tough to provide a review for a textbook assigned as part of earning a Masters in Business Administration. It is not exactly a voluntary, recreational read. However, the textbook provides comprehensive steps to create individualized plans to support whichever industry your firm may compete within.