Reviews for Marketing mix standardisation in international marketing

The average rating for Marketing mix standardisation in international marketing based on 2 reviews is 3 stars.

Review # 1 was written on 2020-04-26 00:00:00 Paul Jennings one of the best text books on MARKETING it's clear, abstract, and easy to understand combination of knowledge and skill improvement is very essential for future marketers

Review # 2 was written on 2016-04-08 00:00:00 Enrico Sala Tough to provide a review for a textbook assigned as part of earning a Masters in Business Administration. It is not exactly a voluntary, recreational read. However, the textbook provides comprehensive steps to create individualized plans to support whichever industry your firm may compete within.