The average rating for AVCE Information and Communications Technology: Units 1-3 based on 2 reviews is 4 stars.
Review # 1 was written on 2020-01-01 00:00:00 Michael Zirpoli A good overview of all sorts of marketing. Dense and in-depth. It has good practical examples. |
Review # 2 was written on 2017-05-21 00:00:00 Don Caissey This was like an anthology of ideas, with much repeating of some concepts and omitting others. I am impressed with the up-to-date information inside, but I had about 5 times I tried to look up a term associated with IMC, and couldn't find it in the book. Weird. |
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