Reviews for The Licensing Business Handbook

The average rating for The Licensing Business Handbook based on 2 reviews is 3 stars.

Review # 1 was written on 2010-02-03 00:00:00 Ryan Plourde The state of mind at which I finish this book is awash in two dichotomous realities: utter relief, in what has been a persistent journey to finish something so tepid and platitudinous in delivery; and a misplaced sense of pompous accomplishment in doing so. Thus defines the broad crux of my review. My main aim was to glean some unique insight into management and professional success. I think the restaurant place is an astute metaphor for all business; stress, pressure and human relationships define them. Meyer also published this book years ago, at which time some of his insights would have been less mainstream or common-sensical, with the right amount of experience. But overall, I felt his book was filled with a variety of very political "glittering generalizations" - statements that everyone can agree with, and make him look good. His attempts to make the book more colorful or personal made the first half of the book almost comical. It was not altogether sensual; he seemed to list off his gastronomical experiences, or lay out personal stories in almost a rosy-colored, Hollywood-fairytale kind of way, rather than emphasize the grit and the grime. Maybe I want to have my cake and eat it too, but I felt he overcompensated for this watered-down, neatly packaged storytelling by extending the personal narrative pages beyond what it should have lasted. I did not feel that Meyer assessed much of substance until the second half of the book, or more specifically page 139, when he actually put a number in print: "The 51 Percent Solution". That's when he began to apply his vast experience to something useful and formulaic, to be passed on to the eager reading audience. Overall, this book was a useful reminder, not a novel discovery. It made me hungry for French quiche and schnapps, even if I were imagining Meyer's incredibly white teeth across the table from me.

Review # 2 was written on 2013-08-26 00:00:00 Michael Nelms not poorly written at all, and in fact pretty engaging. i just cant stand danny meyer. basically, if you have a cool 500k of daddy's $$$ and know some shady real estate agents in nyc, you can own a restaurant too!!!