The average rating for Being Direct: Making Advertising Pay based on 2 reviews is 3.5 stars.
Review # 1 was written on 2011-02-06 00:00:00 David Lass Read this for a project at work. It is an interesting read if you have an inclining towards marketing and advertising. Also, it is a look inside the mind of someone who created a global advertising agency. From my perspective after reading the book, Mr Wunderman was a bit of a genius and an incredibly hard worker but he also seemed to think very highly of himself and comes across as bit of an arrogant prick. I wouldn't recommend this book anytime soon unless you want to know more about direct marketing techniques and how to credit yourself with all the successes and shift blame of a failure onto others. |
Review # 2 was written on 2018-07-17 00:00:00 Mary Flanagan What a great book. Age old lessons from direct mail that can be applied in today's digital world. |
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