Reviews for 2002 Northern California Business Directory and Buyers Guide

The average rating for 2002 Northern California Business Directory and Buyers Guide based on 2 reviews is 4 stars.

Review # 1 was written on 2019-08-10 00:00:00 Thomas Hirshberg Excellent blow-by-blow of Apple Inc. misadventures by a Wall Street Journal writer; a classic of the history of the computer business genre, reflecting the early madness and thrills of Silicon Valley.

Review # 2 was written on 2012-12-30 00:00:00 Zachary Arnold This was the first book I purchased from Amazon back in the 90's when Apple was circling the drain and Amazon was still very new. The book is a good read for the behind-the-scene activities and politicking that was rampant at Apple under Spindler, Amelio and John Sculley. Jobs was not featured that prominently in this book because at at time, he was just returning from NeXT and his exile and the author essentially wrote Apple off as an unsalvageable company. It's nice to re-read in light of how completely wrong the author was about Apple's fate.