Reviews for Integrated Advertising, Promotion, and Marketing Communications

The average rating for Integrated Advertising, Promotion, and Marketing Communications based on 2 reviews is 3 stars.

Review # 1 was written on 2016-10-14 00:00:00 Jose Ramirez I came across this book as part of my research work. This book was given me a real start. Stephen Lax, the author, touched all the essential technologies used and still using in Mass Media. He also showed how will the future media is affected by technology.

Review # 2 was written on 2019-07-13 00:00:00 Tom Venis This made me laugh out loud, but I think you need to have a little Nova Scotian in you (as I do) to get all the references. Funny a lot of the time, too punny the rest, I learned a lot of stuff: the guy who discovered DNA, A Nova Scotian; Queen Victoria's dad Prince Edward was here running military efforts for years; the guy who predicted and mapped the Klondike gold rush--you guessed it--a Nova Scotian. The list goes on.