Reviews for HBR Case Studies: Marketing Through Minefields

The average rating for HBR Case Studies: Marketing Through Minefields based on 2 reviews is 4 stars.

Review # 1 was written on 2015-03-02 00:00:00 harry cross Maurice Kanbar offers a straight-forward approach to dealing with inventions. Kanbar bridges the gap between the world of business and the world of the inventor. I had the great honor of speaking with Mr. Kanbar several years ago while I was in San Francisco. I was very impressed with Mr. Kanbar's opinions on invention and innovation. And, yes he really did invent the chemical process for SKYY Vodka! Go to Wikipedia to learn more about Maurice Kanbar's accomplishments as an inventor and innovator:

Review # 2 was written on 2014-08-24 00:00:00 Michael Thornton This book offers practical advice and inspirational entrepreneurial stories from the inventor of SKYY Vodka. Anyone interested in innovation would enjoy this book. I felt some of the advice for patent research was out of date, although not a surprise given the publishing date. The author presents a binary choice for inventors- license or manufacture. In the past couple of years, additional alternatives have arisen such as www.quirky.com. A revised edition with commentary on new innovation models would be interesting.