Reviews for What's Your Story?: Using Stories to Ignite Performance and Be More Successful

The average rating for What's Your Story?: Using Stories to Ignite Performance and Be More Successful based on 2 reviews is 4.5 stars.

Review # 1 was written on 2020-09-19 00:00:00 E. Suzanne Rowland As a disclaimer, I recieved this book as part of a program during my MBA, which included a presentation by the author, who was/is an adjunct professor at the university. Also as a disclaimer, that was in 2014. While most business books share rather simple, intuitive advice (albeit in new contexts), this book goes a bit deeper. As data becomes more and more prevalent, it is all too easy to get lost in the "bits and bullets." That said, as I've progressed through my career, it's become fairly apparent that Storytelling is an extremely important and useful tool, both to persuade and communicate information. The primary focus of this book is selling, and client service. That said, though, there are also examples of "cross-functional" collaboration, and various other non-sales situations. I am a financial analyst, so I don't do any pure selling. However, for me, storytelling is definitely a part of persuasion and making reccomendations, and also provides useful context even when reporting results. (For instance, Wortmann mentions that financial information can be shown using bits and bullets, which is only partially true. I can provide an operating profit number, say $X MM , but in order to turn that data point into a useful piece of information, I would need to use storytelling to provide important context to that.) Ultimately, I would reccomend this book to all businesspeople, regardless of function, looking to improve their communication skills - there is a lot of valuable insight in here, as well as useful tools to put the insights into action.

Review # 2 was written on 2012-06-10 00:00:00 Charles Martin This is a really great book! Everybody needs to be a good story teller. Stories are the better way to connect with ourselves and with others. They allow you to pass your message on a deeply personal level. This is a book about this form of art, how to capture your own stories and how to tell them when they are needed. I highly recommend this book.