Reviews for Data, Network, And Internet Communications Technology

The average rating for Data, Network, And Internet Communications Technology based on 2 reviews is 4.5 stars.

Review # 1 was written on 2017-07-16 00:00:00 Kenneth Freivokh Integrated Advertising, Promotion and Marketing Communications was assigned reading for a recent class in Integrating the Marketing Message -- and was an excellent choice by the instructor. The chapters were organized in a way that made sense, particularly for a student like myself who had been away from the classroom for many years. I found the lead-in vignettes, integrated campaigns in action features, and examples of advertisements very helpful in expanding my understanding of the material. The only negative was its price -- a used copy was going for roughly $140 at the time of my purchase. Still, in retrospect, it was a decent price for such an informative text that I know it will serve well as a reference book for years to come.

Review # 2 was written on 2013-09-01 00:00:00 Gerry Berzinski Very insightful read for anyone interested to know about how brands are built and nurtured. A great guide to understand the fundamentals that help in the brand building process. The book has plenty of examples and pictures of adverts to elaborately explain everything. The chapters are also very well segmented for a beginner's guide.