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The average rating for A History of Advertising from the Earliest Times: Illustrated by Anecdotes, Curious Specimen... based on 2 reviews is 3 stars.
| Review # 1 was written on 2013-03-07 00:00:00 Ottavio Dangelis Lots of creative ideas about creative thinking. Practice makes perfect, so lots of cases are provided to illustrate all the assorted concepts. The ideas I loved most: - Camelot, - Why-why - Fishbone - 7x7 tech - Regular vs free association The frameworks: - 4P - Force field analysis Lots of these are clearly used elsewhere but considering this is a bit dated a book, it must have been very breakthrough in its day. Love how things are explained in concise a way and not in storytelling barrages of meaningless tripe (like things are done way too often today, due to storytelling BS). |
| Review # 2 was written on 2020-11-16 00:00:00 Nancy Foster Good business book for those looking to learn creative thinking. |
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