Reviews for The Best Darned Book on Marketing: Latest and Greatest Breakthrough Methods for Turning Your Best Ideas into a Profitable Business

The average rating for The Best Darned Book on Marketing: Latest and Greatest Breakthrough Methods for Turning Your Best Ideas into a Profitable Business based on 2 reviews is 3.5 stars.

Review # 1 was written on 2014-03-15 00:00:00 Dennis Nardone good

Review # 2 was written on 2013-12-31 00:00:00 Gary Williams I'm a little schizophrenic about this book. In order to accommodate my mental incapacity with regard to this book, I will review it in two parts, Everything except the bit about Mike McCallister and the bit with Mike McCallister. Everything except the the bit about Mike McCallister Very interesting and insightful. Some great advice for the new manager and unexpected insight. I say unexpected because in interviewing successful CEO's Jennings finds that many commonly held axioms of business management are not necessarily the only path to success. The author does a pretty good job reading his book, though there are parts that may be a little more polished with a professional reader--in places, the inflections were a little different that what I believe he meant when he was writing the book. The Bit about Mike MCallister If you're interested in a description of the entire Health Care debate through the lenses of horseshit-colored glasses, this is your place. This chapter could be called "Chicken Soup for the Fascist Soul". The author enthuses about the "advances" McCallister (from here on out, I'll refer to him merely as Satan) brought to the health care industry. The best part is how he tries to peddle things like passing increasing pharmaceutical costs on to customers in the form of higher co-pays as "consumer-oriented" policies. I'm sure Grandma will be glad to know that the reason he has to choose between eating and taking her medicine is because Humana is enacting policies that help her out (and produce huge profits for Satan and Humana). I could go on, but I won't. In conclusion, honestly overall this was a good book. Unfortunately, the bit about Humana really raised my hackles because I have strong feelings on that topic. The author clearly did a good amount of research and it does show.