Reviews for Preparing your family business for strategic change

The average rating for Preparing your family business for strategic change based on 2 reviews is 3 stars.

Review # 1 was written on 2007-09-21 00:00:00 Pertti Uutela Ms. Yudkin certainly knows from experience what it takes to communicate well in writing. Written for the business person who intends to author their own marketing materials, I found the book extremely helpful (as a copywriter) in illustrating the known (and hidden) pitfalls involved in tackling your own copywriting. Gone are the old ways of nuance, innuendoes and cliches, good copy today consists of solid messaging that addresses YOUR customers needs in terms of solutions rather then vague promises. Writing that focuses on what actions your business will engage to solve problems, anything short of that will be seen as hollow.

Review # 2 was written on 2013-03-05 00:00:00 David Zielinski Proof that life as a farmer doesn't have to be a giant debt show! This book contains loads of practical information. He isn't a polished writer, but his enthusiasm and plain speaking make this an enjoyable read. I began it for the information, to better understand concepts my husband had been discussing. I was surprised to find that it wasn't dry reading at all. I ended up scrawling notes in my Bullet Journal for future reference. Note: he has changed approaches to a few things since this book was written. Look Greg Judy up on YouTube for info along that line.