Reviews for Controlling marketing

The average rating for Controlling marketing based on 2 reviews is 4.5 stars.

Review # 1 was written on 2015-02-11 00:00:00 Jay Schneider Very insightful and I am only 1/4 of the way through the book.

Review # 2 was written on 2015-02-16 00:00:00 Mario Vega Looking up for 4Ps model was my main reason why I have read this reference book, it has a comprehensive analysis for the basic concept of marketing mix. Very recommended for postgraduate students who are planning to conduct a research on marketing mix