Reviews for The History of Marketing Thought

The average rating for The History of Marketing Thought based on 2 reviews is 4 stars.

Review # 1 was written on 2007-09-09 00:00:00 Joyce Hamel Bartels traces the history of marketing thought, practice and academia from 1900 until the 1970s (and the 1980s in a later edition). Great read!

Review # 2 was written on 2015-12-17 00:00:00 Carnell Perkins Bartel needs to redefine marketing thoughts.