Reviews for Readings in marketing strategy

The average rating for Readings in marketing strategy based on 2 reviews is 4.5 stars.

Review # 1 was written on 2019-04-04 00:00:00 Michael Wilkinson Este libro rompe con todos los esquemas del marketing. El marketing radical pone en el centro al cliente. Son pocas las empresas que lo aplican pero este es el camino en este mundo súper competido.

Review # 2 was written on 2014-05-19 00:00:00 Denise Higgins Anyone who reads this book can take something from it. Whether who are a manager or a general reader. The book talks about how in today's world you must not only market your product but you must market yourself. In the book Sam Hill goes over the 10 rules of radical marketing. These rules provide a solid starting point for the blueprint of your marketing plan. In this book the author gives you examples of how innovative companies emerged as industry leaders. He goes over what they have in common and how you can apply it to your own business. This book teaches you how to focus on the growth, expansion and not just the short-term profit. This book is a stepping stone in the right direction to start marketing your business in a revolutionary way.