Reviews for The marketing revolution

The average rating for The marketing revolution based on 2 reviews is 2 stars.

Review # 1 was written on 2014-06-02 00:00:00 Paul Dehnert I had to read this book for my Marketing class. It is extremely well written and the perfect guide to follow when writing a marketing plan. The book provides step by step plans for each section of a marketing plan.

Review # 2 was written on 2016-07-15 00:00:00 Danielle Daddario Problem with reading a book like this (i.e. leading practice theme) few years later is that the story isn't very insightful any more. Many of the best practices have either become a average practice or turned out to be a hyped loser. In fact, some of the 'mavens' have turned out to be losers now (e.g. Nokia, IBM...). Also the story wasn't so 'marketing' focused but more about general business strategy/model.