Reviews for Data Communications for Business

The average rating for Data Communications for Business based on 2 reviews is 3.5 stars.

Review # 1 was written on 2019-02-25 00:00:00 Joseph Petrone I hilariously read the 1st edition of this book, printed in the mid-eighties, given to me in San Francisco by my awesome landlady, and dredged off of my bookshelf over a decade later. But weirdly, its out-of-datenesss (There are these new things called "online bulletin boards" that you might consider using in your marketing) was kind of perfect. It forced me to focus on the big picture, instead of the marketing details, which is precisely where it feels like I need to be right now. I took lots of notes, got ideas for the website, and it helped codify my plans for a free swim/triathlon clinic offering this spring, so even if it does nothing else for me, it was worth it already.

Review # 2 was written on 2015-01-28 00:00:00 Betsy E Martin I think it's a concise book, which I appreciate, and it has some pivotal concepts about marketing to really help a business owner "get" what marketing is. So, very useful, very helpful and practical. Not a comprehensive guide to marketing, but then I don't think it's meant to be. It's a good intro to marketing though, to help you understand on a fundamental level what marketing is, before you get into some grittier and denser material.