The average rating for Developing, implementing & managing an effective marketing plan based on 2 reviews is 3 stars.
Review # 1 was written on 2016-10-24 00:00:00 Marcella Reese Very insightful and I am only 1/4 of the way through the book. |
Review # 2 was written on 2015-02-13 00:00:00 Edward Thomas Looking up for 4Ps model was my main reason why I have read this reference book, it has a comprehensive analysis for the basic concept of marketing mix. Very recommended for postgraduate students who are planning to conduct a research on marketing mix |
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