The average rating for International bibliography of marketing and distribution based on 2 reviews is 3.5 stars.
Review # 1 was written on 2014-09-08 00:00:00 Mandi Williams This book was first passed to me by Cliff Penton when I was at Sophos. I thought it was a great read then, and it still is. But I guess it is a bit academic to ever really go down as one of the great business books of our time. |
Review # 2 was written on 2017-02-18 00:00:00 Kevin A Heins It's not an easy read , yet it's more academic with its models of process into R&D for corporate. Also it's a good book and very well detailed. |
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