Reviews for The complete book of product publicity

The average rating for The complete book of product publicity based on 2 reviews is 1.5 stars.

Review # 1 was written on 2018-04-07 00:00:00 Frank Forbes Surprisingly good. This short book takes just a couple of hours to read and list 10 marketing sins and how to solve them. The ten sins are: 1) Your Company Is Not Sufficiently Market Focused and Customer Driven 2) Your Company Does Not Fully Understand Its Target Customers 3) Your Company Needs to Better Define and Monitor Its Competitors 4) Your Company Has Not Properly Managed Its Relationships with Its Stakeholders 5) Your Company Is Not Good at Finding New Opportunities 6) Your Companys Marketing Planning Process Is Deficient 7) Your Companys Product and Service Policies Need Tightening 8) Your Companys BrandBuilding and Communication Skills Are Weak 9) Your Company Is Not Well Organized to Carry On Effective and Efficient Marketing 10) Your Company Has Not Made Maximum Use of Technology Combined with all of this there are plenty of references for further Reading like Gary Hamel - Bringing Silicon Valley inside your Company, Al Ries and Jack Trout - Positioning and of course a lot of references to Kotler's own work... Take time and read it you won't regret it!

Review # 2 was written on 2015-04-19 00:00:00 David A Grimes Непогана книжка від гуру сучасного маркетингу. Але на цьому якось все. Чи то я розбалувана, але робота суха і читається з думкою, що книжка була надрукована для галочки задля підтримки все того самого звання гуру. Читати усім, хто ніколи не читав Котлера (як ви працюєте люди?) - класику треба знати :) Не читати тому, хто має малий бізнес та щось креативне і масюсіньке - усі приклади зав'зані на тому, що ви як керівник, маєте поговорити зі своїм відділом маркетингу.