Reviews for Artful persuasion

The average rating for Artful persuasion based on 2 reviews is 3.5 stars.

Review # 1 was written on 2018-08-05 00:00:00 Dennis Nardone It's a great overall book on persuasion. Gene gave a good flow of information and recap each point at the end of each chapter. The last chapter summarize all 21 key principles that he went through. The book is a good size read not too long and not too short. I think this book would be a good start book that you can build on for negotiating technique. With Gene's principles, you can use that to practice and enhance upon it using other books. The examples that he mentioned is simple and easy to follow.

Review # 2 was written on 2019-01-08 00:00:00 Timothy Breen Gene Bedell offers great advice on selling. He talks about the three steps to selling something. The first, is really the most important, in my experience. You have to make it all about the buyer. It has to be personal for the buyer. A good read - especially for those just starting out. A good reminder for those of us who have been in business awhile.