Reviews for GoldMine 6 For Dummies

The average rating for GoldMine 6 For Dummies based on 2 reviews is 4 stars.

Review # 1 was written on 2014-08-23 00:00:00 anthony abbott Naming agencies get huge amounts of money for coming up with names that, in many cases, just plain suck. A lot of their "process" ends up sounding like luck in this book, which often gets bogged down in uninteresting detail, and focuses on 5 names , half of which aren't interesting (Cayenne? who cares.... Accenture? again, who cares...) Viagra and BlackBerry, sure, those are appealing and interesting, but this book makes it sound like the naming business is hard to get into, populated with con artists and people who got lucky breaks, and largely a hit-or-miss proposition where each firm has its own techniques and "insiders" who get lucky enough often enough to keep their businesses going. If you've ever considered going into this field, this book will probably discourage you. If you've ever wondered how names get picked, a lot of it is luck, huge lists of crap, the use of focus groups, and selling techniques worthy of those into neurolinguistic programming. Not so much a book about linguistics, vocabulary, wordsmiths, or creativity as much as a book about a few lucky souls who have made obscene amounts of money in a business that's a lot more about "the sell" than a science.

Review # 2 was written on 2014-06-21 00:00:00 Jeremy Trimble WordCraft started off well with indepth and well crafted case studies of BlackBerry, Accenture, and Viagra, and derailed in the second half. The author had a promising book on the craft of words and language in branding, but tried too hard to give it an air of gravitas and zeitgeist when discussing IBMs e-business. Decent book overall, thought it suffers from lack of focus.