Reviews for Identity in Organizations: Building Theory Through Conversations

The average rating for Identity in Organizations: Building Theory Through Conversations based on 2 reviews is 4.5 stars.

Review # 1 was written on 2018-10-18 00:00:00 Jeffrey Archer Haywood correctly points out that a company's reputation is ultimately the responsibility of the chair, CEO, and board. Yet he repeats time and again that the "public relations" function should play a central role, too. Too bad he ignores other critical functions like government relations and investor relations, both of which also need to interact with the public and, therefore, have a stake in the firm's reputation. Good advice is plentiful, though the author would have benefited from an editor capable of avoiding excessive repetition.

Review # 2 was written on 2014-11-02 00:00:00 Kirk Webb Desde Leader Summaries recomendamos la lectura del libro La reputación corporativa, de Roger Haywood. Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: marketing y ventas, publicidad y relaciones públicas. En el siguiente enlace tienes el resumen del libro La reputación corporativa, Por qué hay que defender la imagen de una empresa a través de las relaciones públicas: La reputación corporativa