Reviews for Contemporary Communication Theory

The average rating for Contemporary Communication Theory based on 2 reviews is 3 stars.

Review # 1 was written on 2015-02-07 00:00:00 Joakim Stålborg A great summary of the cognitive interviewing techniques commonly used in survey question/interview development. Lays out the history and psychological presuppositions of the technique, but also gives technical advice on how to design and implement cognitive interviews. I was using cognitive interviews before reading this book, but still found that I learned a lot from reading it. On one hand, it gave me a broader understanding of the various cognitive interviewing techniques. On the other hand, it led me to better understand the assumptions and psychological research underlying the use of cognitive interviews, thus understanding the limitations of the method. It doesn't just preach the use of cognitive interviews, but teaches the reader about the types of memories and cognitive phenomena for which cognitive interviewing may not work well (e.g., unconscious attitudes and automatically processed perceptions). A great read for anyone interested in survey questions, whether new to the field or experienced designer.

Review # 2 was written on 2019-03-14 00:00:00 Vladislav Vilensky rather dry