Reviews for International marketing communications

The average rating for International marketing communications based on 2 reviews is 3.5 stars.

Review # 1 was written on 2015-03-13 00:00:00 Trevor Gray Excelent book explaining how to do marketing across different cultures. Many inputs and thoughts while and after reading the book.

Review # 2 was written on 2011-09-23 00:00:00 John Johnson A good book about international marketing, which was easy to read and dealed with the hottest issues in marketing.