Reviews for Gonzo marketing

The average rating for Gonzo marketing based on 2 reviews is 3.5 stars.

Review # 1 was written on 2016-01-15 00:00:00 Luiz Martins I think Christopher Locke is the new age philosopher when it comes to the internet and marketing online. This book, like his previously co-authored "The Cluetrain Manifesto", is about what is different about the web and the virtual world. Marketing online is not the same as marketing in the physical world. People no longer want to see your ads and no longer want to be told "Buy this!". The web is about communities and groups of people who coalesce because of common interests. It's the reason why the web is what it is. Trying to push half-a-century old marketing and advertising techniques online is not going to work and we can all see it. From the in-your-face ads by Google, Facebook and others, to ridiculous toll-gates of "like us on Facebook to see the news", to digital marketing and online campaigns. None of it works. It's because we don't see the web as a broadcast media like TV, we see it as a platform that allows us our freedom of choice. And we choose to see and seek what interests us. Gonzo Marketing is a book for all traditional marketing professional. It is a must read. But, I would rather recommend it to the people who know that something is wrong, but can't figure out what. This is the "red pill" of online marketing. (Just on another note, it's not just marketing that is out of sync with the web culture, its the entire business practice that is not geared up for the virtual world. We can no longer run our business and treat our employees as assembly line workers who engage in organizational activities due to TQM and other management philosophies. The people are now taking over and business have to let them help run its course.)

Review # 2 was written on 2012-10-29 00:00:00 Tommy Wood I'm not sure whether I absolutely love it, or not. I found that the information was nothing new for someone who studied marketing at university. But I can understand (from experience) how most of the world sees marketing as this horrible pushing, selling, solely and soullessly product and profit focused activity. Even a lot (perhaps even most) of the people who work in marketing. So I understand the frustration and wanting to use better practices. But that is what marketing has been about, from a higher learning perspective at least, for many many years. And the charges against Kotler are unfounded as he is the main figure railing against that old bad marketing vision and pushing the new value exchange and market/customer focuses marketing. Meanwhile, the gonzo just doesn't sit well in the realm of business and feels a bit forced rather than truly gonzo. Hunter S Thompson would be outraged no doubt, or at least bemused. But it makes good points about marketing and it's always good to hear someone fighting the good fight. Even if it's not revolutionary and it's what I've been doing/saying for years.