Reviews for Global marketing for the digital age

The average rating for Global marketing for the digital age based on 2 reviews is 3 stars.

Review # 1 was written on 2010-03-06 00:00:00 John Appersom Quite a nice book to read just for fun. Unfortunatelly I don't think that it may be very useful for people interested in creating internet-based businesses. The observations and recommendations of the author are very general - probably someoone who is a bit more interested in internet business won't find new ideas here. So I will recommend it only as a guide to the global marketing for people new to this topic.

Review # 2 was written on 2015-01-27 00:00:00 Matt Mcknab The entirety of the book focuses on large corporations and the marketing strategies that worked and failed for them. It discusses various aspects of marketing entry anywhere other than home base. It doesn't mention anything about how small and medium enterprises can reach transnational and global status. The examples being recent makes it an interesting read. Everything mentioned is pre-pandemic, so, impact and reach of these large corporations will be drastic.