Reviews for The marketing paradigm

The average rating for The marketing paradigm based on 2 reviews is 4 stars.

Review # 1 was written on 2020-05-20 00:00:00 Michael Helmer I pulled this from the shelf at the local library because I was in the mood for some business books. It turned out to be better than I thought. Although it shares with many other books of this type an over-reliance on case study (and not presented in detail but rather as paragraph or three or four here and there), but at least here the case studies (or rather interviews) take place over a period of ten years or so AND Capon points out where the companies he focuses on stumble or may stumble during the time period from when the interviewing began and the final draft of the book was turned in. I don't know that there's anything amazingly dynamic or new here if you've been at all paying attention to the field of integrated marketing. However, if you have segments of the organization that don't understand how all operations feed customer service and how marketing really is how you find and talk and listen to and serve your customer base, the approach taken with The Marketing Mavens (an unfortunate title that's only lukewarmly used in the book) may be of use.

Review # 2 was written on 2016-03-04 00:00:00 Aaron DembskiBowden Problem with reading a book like this (i.e. leading practice theme) few years later is that the story isn't very insightful any more. Many of the best practices have either become a average practice or turned out to be a hyped loser. In fact, some of the 'mavens' have turned out to be losers now (e.g. Nokia, IBM...). Also the story wasn't so 'marketing' focused but more about general business strategy/model.