Reviews for Prentice Hall's guide to e-business for marketing, 2002 (Prentice Hall e-business)

The average rating for Prentice Hall's guide to e-business for marketing, 2002 (Prentice Hall e-business) based on 2 reviews is 2.5 stars.

Review # 1 was written on 2014-03-19 00:00:00 Jarrett Tomey This is an extremely good case-based guide to issues facing companies attempting to practice responsible business. Edited by Craig Smith, himself one of the foremost experts in the field, the book features contributions from a number of scholars with interesting writings on the subject as well as solid examples of well-known organisations such as Ikea. It might gain from being more case-based, but it does use a number of examples within chapters to illustrate points. A great starting point on the subject and one that business schools everywhere would be wise to take on board.

Review # 2 was written on 2015-01-25 00:00:00 Jeffrey Miller Intermediate level. Very good exercises and easy to understand information for technical vocabulary.