Reviews for Marketing management

The average rating for Marketing management based on 2 reviews is 2.5 stars.

Review # 1 was written on 2016-02-26 00:00:00 Amber Demeter 4 stars Marketing Management was needed for my studies. Tons of useful information.

Review # 2 was written on 2012-07-25 00:00:00 Jeff Astin This is the absolute bible of marketing end to end. A textbook in most business schools, even an autodidact like myself can learn an immense amount from this book. Probably great to read before an MBA and just if you want to understand how marketing is SUPPOSED to work (although sadly the real world rarely works as the authors describe).