Reviews for The PDMA ToolBook 2 for New Product Development

The average rating for The PDMA ToolBook 2 for New Product Development based on 2 reviews is 4 stars.

Review # 1 was written on 2013-01-05 00:00:00 Sherri Lamar The content was interesting, but extremely poorly organized. Some paragraphs seemed like they had no reason to be where they were. This made it tough to get into the book and impossible to recommend to others.

Review # 2 was written on 2016-02-12 00:00:00 Jody Marie This is part of my curriculum for my branding class and it gives me horrible flashbacks from last week when I had my exam two days after the first lecture :/ Kronberger writes in quite a grandiose way with a lot of references from fine art and even one direction (not saying that their music is not fine art ;) )