Reviews for Brand Gym - A Programme of Six Workouts to Boost Brand and Business Performance

The average rating for Brand Gym - A Programme of Six Workouts to Boost Brand and Business Performance based on 2 reviews is 4.5 stars.

Review # 1 was written on 2018-07-08 00:00:00 Vic Tomas Very interesting book. It gives you a clear idea of how innovation is created and why some companies fail and others don't. It also provides concrete examples, which I do appreciate because it makes everything more realistic and less academic.

Review # 2 was written on 2012-09-30 00:00:00 Tim Amandio Simple message, lots of subtleties - one to keep on bookshelf