Reviews for The new rules of marketing and PR

The average rating for The new rules of marketing and PR based on 2 reviews is 3 stars.

Review # 1 was written on 2012-05-12 00:00:00 Roderick Hyde Some thoughts while reading: * I wish that there are some good books on marketing in Vietnamese market. I am very interested in real examples from companies operating in Vietnam. * The examples in this book are very unfamiliar to me. * Cultural differences might play a role in the direction of the change in the rules. What is written in the book might be correct in the US market; however, applying the same techniques in Viet Nam might not work. One of the reasons can be that we don't have good Vietnamese platforms that are made for Vietnamese people, the majority of whom don't know English. It seems China is good at creating platforms for just Chinese people although I am not sure if they do it on good purpose. * I have a feeling that everything in Viet Nam does not have a strong and firm base. Improvements in all areas of life are made on weak systems. We are all living a superficial life. * The third part can be useful as guidelines for your marketing program Things to remember: * Companies should monitor blogs to be aware of what is being said about them. Respond to those blogs when necessary, either by commenting or sending private emails * Choose your target reader and the goal of your blog * Blog is to raise one's subjective voice, do not expect bloggers to be objective and do not believe in every thing they say * If you are serious about attracting people to your blog, go commenting in other blogs to get yourself in the community * Welcome conflicting comments, theys help more than hurt * News release is the new press release. It's direct-to-consumer. * Divide your target customer into different personas. Build these personas to get a feeling of your target buyers. Then learn their languages and communicate to them using their languages. Rememeber that different personas buy different things from your company, therefore, the message you tell them should be tailored to their needs. * Thought leadership * Thought leaders might be important for you communication campaign * "Do not write about your company amd your products. Thought leadership content is designed to solve buyer problems or answer questions and to show that you and your organization are smart and worth doing business with." * Avoid jargon of your company and your industry. Instead, write for your buyers. * Make use of RSS to provide the right content to the right people. * Your website's browsability is as important as searchability. By browsing the site, users come across information that they don't think of before but that is important for them. * "The single most effective thing PR people do is read what I write and send me personalized, smart pitches for stories that I am actually likely to write." * In order to prevent automated robot from collecting your published email, write it in a way that only human can understand: abc (at) xyz (dot) com. * Search engine marketing, search engine optimization, search engine advertising. * Landing page is important. Craft it carefully!

Review # 2 was written on 2010-12-05 00:00:00 Kary Houdini Somehow, despite all my so-called principles, I appear to have ended up in viral marketing. I guess I'd better find out something about it. Just ordered this book. Meanwhile, here's a list of plusses and minuses: + I'm only part-time. Consulting a few hours here and there. Heck, I'm not really working in this field at all! + It turns out that viral marketers are great guys. They're a pleasure to hang out with. Why does the world always have to be so confusing? + Our latest effort, which just went live, has its amusing points. If you or your child is a Phineas and Ferb fan, I'd go as far as to recommend checking it out. - I may be in danger of losing my immortal soul. I've written to Pope Benedict XVI to see if I can get any more information, but I guess he's busy with the Christmas rush. - I promised Ceridwen that there would be zombies, and in fact the animation was removed at the last minute. Ceridwen, I'm so sorry to have got your hopes up like that!