Reviews for The PDMA ToolBook 3 for New Product Development

The average rating for The PDMA ToolBook 3 for New Product Development based on 2 reviews is 3.5 stars.

Review # 1 was written on 2011-07-18 00:00:00 C Huhn Useful perspective on consumption, accepting that it's a basic human way of interacting with the world and then framing the discussion around the design of physical products that would have a much longer relationship with consumers. Most of the focus is on industrial design, and doesn't easily translate to digital products. Stays largely abstract, and contains few concrete examples.

Review # 2 was written on 2014-09-03 00:00:00 Todd Megna A must-have and -read for any marketeer or entrepreneur of a product brand.