Reviews for The intelligent imitator

The average rating for The intelligent imitator based on 2 reviews is 4 stars.

Review # 1 was written on 2015-06-09 00:00:00 Bede Harris The content is great. I really enjoyed the models of attitudes and their roles in belief formation. I liked the part about Elaboration Likelihood Model. I also enjoyed how the models were introduced in a sequence that made each model's shortcomings clear. i docked a star because I feel as if it took me to the edge but didn't give me that last shove,

Review # 2 was written on 2015-01-16 00:00:00 Marc Macri A bit of a one-size-fits-all textbook on persuasion, this book borrows heavily from other authors but casts that previous scholarship in a uniquely accessible light. Having had the pleasure of taking this course and using this text under the author, I can tell you that this book brings to life his enthusiasm and genuine passion for the subject matter. Cialdini's "Influence" and in so doing, takes the plethora of useful information from Cialdini's work and makes it palatable, removing the monotony and repetition. The concepts here are neatly broken down and compartmentalized, making each concept easily understandable. The one "knock" on the book is that it touts itself as being aimed at upper-level scholarship and that is debatable. There is no original research to speak of and in some instances, conciseness is sacrificed for the sake of brevity and the aforementioned clarity. In sum, though, this is a strong text for the communications student as well as the persuader in all of us.