Reviews for Marketing

The average rating for Marketing based on 2 reviews is 3 stars.

Review # 1 was written on 2014-03-13 00:00:00 Virginia Wilbur I love reading introductory books. It helps to pick one up on a regular basis. Thankfully the market is overflowing with them. I have found that sometimes it is more invigorating to read one than to read specialist books with lots of ideas and suggestions. The intro frees up space for you to think and work with the basic tools. That is useful if you are in marketing, especially when the daily rigors allow little room for theoretical reasoning. This is a decent introduction and covers a lot of ground without being obscure or loading up with technical terms. Not too many references either. On the other hand, it doesn't give much in terms of detail. The author keeps it light and focuses on explaining terms and the logical connections between them, all the while keeping the structure of an organization in view, thus making sure that the reader understand the concepts in context. Recommended for a quick glance before diving into text books.

Review # 2 was written on 2020-05-10 00:00:00 Justin Rodriguez I don't have much to say, but this book was a disappointment. One of the major limiting factors that this book has is that it's far too outdated in comparison to how much Marketing and Digital Marketing has changed. However, this is mostly true for the vast majority of marketing books as the field is always changing which is why you're better of using blogs and online material to keep up to date with the world. The second issue is that even though there is a wide range of useful information available to you, it is written without passion and it was a real slog to get through it. It is not a fun book to read at all and it was quite boring. I only gave this a 2* due to it having further reading sections at the end of every chapter, which I always appreciate.