Reviews for Corporate Reputation and Competitiveness

The average rating for Corporate Reputation and Competitiveness based on 2 reviews is 2 stars.

Review # 1 was written on 2016-02-15 00:00:00 Theodore Biddle I wanted so badly for this book to work for me. Instead, I just found it frustrating. Think two products ahead is about branding. The information appears to be there, but it rambles in a train-of-consciousness style that neither entertains nor informs. As a marketing guru, Ben Mack has the experience, the connections and the know-how. Perhaps all he needs is to have a ghost writer to take another stab at this book.

Review # 2 was written on 2011-08-03 00:00:00 Hubertus Schonlau I didn't really like it , it's more of common sense and nothing really new , I learned a few good stories It's good for someone who doesn't have any kind of business background